Collaborative Creation (co-creation) is a trailblazing approach that is used to develop the most comfortable everyday men’s underwear from TBô Bodywear
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What Is Co-Creation?

Take a moment here to Imagine democracy without politics. You get to have your say, without having to defend or justify your decision. 

Traditionally, fast-fashion retailers and designers are the ones to tell you what to wear & when. Those days are gone.  

As a TBô Tribe member, you are given the ultimate freedom to be part of the process that allows you to choose what your bodywear looks and feels like. 

How It Works


Tribe Pitches New Ideas


Defining Each Element Of Product


Tribesmen Test Product And Share Feedback


Confirming Demand


Production Starts If The Minimal Pre-Order Quantity Is Reached 


Shipping All Orders

Our AHA Moment

Our most significant AHA moment was when we sent out our very first survey way back in 2017.

We were so nervous.

We had no idea if the Tribe would reply to a 20 questions survey or even worse, what if the feedback was entirely negative and told we are sh*t?

But we pushed through our feelings and hit that send button. The result was a response rate of over 40% and with very much positive and - more importantly - constructive feedback.

What we learned and continue to learn is priceless. Only later on we realized that this had a name: it is called co-creation. 

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